Platform for a beauty salon. Automation as a must

Client side view:

Initial assessment of the institution:

Of course, for the client, the presence of an automation program, namely a convenient booking experience, is a sign of quality.Online booking for a beauty salon it is a necessity. As the client argues: “If the management of the beauty salon keeps up with the times in terms of business automation, then everything will be at a high level in terms of the technologies used, the purchase of goods and consumables, the hiring of employees and the quality of the services provided.”

Master's Choice:

Regular customers are your base. Business growth is provided by new clients, the main problem of which is the choice of a master. You need to give comfortable feedback from other customers, whose opinion influences the choice of a beauty salon.

Feedback:

An obligatory part of interaction with a client is an automatic customer survey after a visit, regular reminders about visiting a service, congratulations, bonuses. All this gives a direct understanding of the quality of services provided in your institution, starting from the moment the client crossed the threshold. Meeting and communication with the administrator, waiting, provision of services by an employee. Platform for a beauty salon provides this tool in a complex.

Business perspective

Analytics:

Beauty salon automation is the basis for the growth of any business. Numbers will help us here. Why pay for the work of an employee to whom customers rarely return? An employee who occupies a workplace 12 hours a day, while providing services for 2 hours? Why provide a service, the percentage of profitability of which in the total mass of services rendered is so low that it does not cover the rent of a particular workplace and much more. All these questions can be easily handled with the help of the program's analytics.online-zapis.com

General analytics for the company and detailed analytics for finances, visits, employees, services, materials, salaries are available.

CONTROL:

Control over your business is, first of all, order. Remote control will prevent unpleasant situations in a timely manner, tell you in time what indicators you should pay attention to.

Administrator's perspective

For the administrator, the program provides undeniable advantages:

1. Faster booking process;
2. Ease of working with records, visit history, notes. The administrator has information about the history of the client's visit, notes, procedures performed, formulas, etc.;
3. Customer base automation makes it possible to use various filters to help identify active and inactive customers, sort by date, employee, service, gender, age, etc. Conduct a marketing SMS mailing, or apply a special offer, such as “customer day” or “brand day”;
4. The presence of a mobile version allows you to manage bookings from your phone if a computer / laptop is not at hand.
   

According to our data, 55-75% of customers* prefer online bookings to calling the salon. Depending on the services provided